In many markets, brands are scooping up every activation opportunity presented, from events to celebrity endorsements. The question is, what holds more long-term value? Why does building brand awareness matter even more than short-term activations?
Launching a product based business in the United States can be both exciting and strenuous. With so many avenues for marketing, promoting, and selling your product, it can also be difficult to decide on what will be the best direction to take your business?
