Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.
Whether your business is service or product based, you are going to start off and continue to have the same question:
“How are we going to get people to know about, care, and potentially buy into our business?”
Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.
Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.
It is understood that “you need to sell where the customers are.”
Many feel that customers won’t buy unless they have the opportunity to touch, taste, smell…basically go through all of their senses in order to make a decision to purchase your product.
This is usually the point when reality begins to kick in.
Generating traffic to a new website can be a difficult, time consuming, and depending on the industry, an expensive undertaking. It takes more than just throwing up a site, creating some pages, and voi la, you have instant customers.
In this article I am going to discuss how you can generate new leads by being creative, patient, and spending a little bit of time researching and writing to attract the right audience to your site even in a highly competitive industry.
