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Navigating the First 90 Days with a New PR Firm: A Brand Owner’s Guide

By: Cassandra Rosen / 10 Aug 2023 in Build Your Brand, Lead Generation, Public Relations Strategies, Search Engine Optimization (SEO)

The first 90 days with a new PR firm can feel like a rollercoaster ride – exhilarating highs followed by steep plunges of doubt.

Will this partnership pay off? Am I wasting my budget on flashy headlines that don’t deliver?

As an online retailer or consumer product brand owner, navigating these critical early months requires a cool head, open communication, and a focus on laying the groundwork for long-term success. Read on for how to make the most of the first 90 days after you’ve hired a PR firm.

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Key Performance Indicators to Assess Before Hiring a PR Firm

By: Cassandra Rosen / 10 Aug 2023 in Build Your Brand, Public Relations Strategies, Search Engine Optimization (SEO)

“Return on investment.” It’s the holy grail of every marketing dollar. But can PR really deliver on the hype?
For consumer products or online retailer brands, every marketing dollar must move the revenue needle. Can PR pass that ruthless test?

In a crowded marketplace, PR can be tempting. And it’s way less expensive than buying ads in every outlet to reach customers. But will you just be throwing money into the media void?

Public relations can sound like it promises the world: awareness, leads, sales, and more customer traffic! But talk is cheap without the data to back it up. Is PR just flashy groundwork or can it deliver the gold – more sales at higher margins? The proof is in the metrics.

Read on to find the answer to these questions, and find out what you need to do first before you start your first PR campaign.

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Six Steps To Creating a Successful Marketing Strategy

By: Kevin Rosen / 31 Aug 2015 in Build Your Brand, Marketing Partner, Search Engine Optimization (SEO), Social Media Marketing

Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.

Whether your business is service or product based, you are going to start off and continue to have the same question:

“How are we going to get people to know about, care, and potentially buy into our business?”

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advertising on the internet, advice for startups, content marketing, guest blogging, marketing on social media, organic traffic, search engines, selling on the web, SEO, social media, successful marketing strategy

How To Grow Traffic To Your Website Through Proper SEO

By: Kevin Rosen / 2 Apr 2014 in Lead Generation, Marketing Partner, Search Engine Optimization (SEO)

 

Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.

Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.

How do you do that?

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content marketing, Google, grow brand awareness, grow website traffic, how to grow your website, lead generation, new SEO, SEO, SEO best practices
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Helpful Articles
  • Navigating the First 90 Days with a New PR Firm: A Brand Owner’s Guide
  • Key Performance Indicators to Assess Before Hiring a PR Firm
  • 5 Ways to Build a Strong Personal Brand
  • How to Improve Brand Visibility By Refining Your Brand Story
  • Why Brand ‘Success’ Means Playing the Long Game
  • How to Get Millions of Brand Views When You’re Just Getting Started
  • Four Secrets to Attract More Customers and Close More Business
  • Why Public Relations Needs to Happen Before Advertising
  • 5 Tips to Attract More Distributors & Win More Retail Accounts
  • How To Retain and Gain Customers In Today’s Marketplace
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