The first 90 days with a new PR firm can feel like a rollercoaster ride – exhilarating highs followed by steep plunges of doubt.
Will this partnership pay off? Am I wasting my budget on flashy headlines that don’t deliver?
As an online retailer or consumer product brand owner, navigating these critical early months requires a cool head, open communication, and a focus on laying the groundwork for long-term success. Read on for how to make the most of the first 90 days after you’ve hired a PR firm.