Are you an executive or business owner? Then personal branding should be a top priority.
In today’s marketplace, it’s no longer realistic to think you can create a brand and hope that customers will want to work with you. And a modern brand strategy starts at the top!
Learn how to successfully build your lifestyle brand so that it properly connects and positions with what your ideal customers care about.
In many markets, brands are scooping up every opportunity for connection that they can get, from events and tradeshows to celebrity endorsements. The question is, what holds more long-term value? Organically raising brand awareness, as a business would obtain from earned media, or a guaranteed placement opportunity like an event activation or an advertisement? Also, is there a method that better supports sales?
This article discusses the value of building brand awareness using some of the best time-tested and proven methods in digital marketing.
