In many markets, brands are scooping up every opportunity for connection that they can get, from events and tradeshows to celebrity endorsements. The question is, what holds more long-term value? Organically raising brand awareness, as a business would obtain from earned media, or a guaranteed placement opportunity like an event activation or an advertisement? Also, is there a method that better supports sales?
From it’s humble start in two Dr. Pepper kegs, to over $2.5 billion dollars in sales, Tito’s Handmade Vodka is a runaway wine and spirits industry success story. Learn how they launched, and became an American household name.
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