Why Brand ‘Success’ Means Playing the Long Game
In many markets, brands are scooping up every opportunity for connection that they can get, from events and tradeshows to celebrity endorsements. The question is, what holds more long-term value? Organically raising brand awareness, as a business would obtain from earned media, or a guaranteed placement opportunity like an event activation or an advertisement? Also, is there a method that better supports sales?
Why Public Relations Needs to Happen Before Advertising
Do you want to get more customers and grow your business? Then read on for why a public relations strategy should be implemented before purchasing advertising.
Tipsy Scoop Rated Top 20 Gift Ideas for Father’s Day
If you are finding it hard to pick out something better than a tie or robe, Readers Digest provides a list of their top 20 favorite gift ideas for Father’s Day.
Five Key Elements That Lead To a Successful Business
Creating a lasting business can be difficult. Even after gaining momentum, many businesses reach a point in which they experience a plateau in growth. This article highlights the five key elements that leads to running a successful business and achieving acceptable market growth.