Over the years, research has shown that the more often someone hears a positive message about a particular brand or business, the more likely they are to consider it as the ideal choice, if the need to purchase arises. Businessman and author Harold Burson once called public relations 'an applied social science that influences behavior and policy', stating that it 'motivates an individual or group to a specific course of action'. Since choosing your brand, or remembering your business is what will eventually lead to a sale, this is the goal that most entrepreneurs have in mind.
The question is, how does a business or brand know what message will positively impact their bottom line? How do you choose the right media outlets to share your story with your ideal customers, and also fits your business needs? What message or news will appeal to them? How can you ensure your brand is truly irresistible to both the media and your customers?
The answer to those questions is two prong: first, in carefully curated branding, and followed by a strategically executed public relations and marketing communications program. Here are a few reasons why successful brands prioritize PR Services within the foundation of their short and long term goals for brand growth.
What Strategic PR Can Do For Your Business
When the right strategy and narrative are in place, the right PR and communications plan can take your business from unknown, to becoming the ideal choice for customers looking to purchase.
Strategic public relations can also increase your visibility on Google and mobile search, adding credibility, and expanding the story beyond just a four-color glossy advertisement. When combined with a savvy content strategy, and well thought out market position, PR marketing can create long term brand equity for both product and service based businesses.
Educate New Customers
Even in highly competitive industries, a strong public relations and marketing communications plan will help buyers understand why you are in business, the benefit you provide to them, and why your business is the ideal choice for their needs.
The more your potential customers can relate to your brand/business, the greater the chances of them choosing you over your competitor's offering.
Attract Investors and Potential Partners
Most investors want to know that they are going to make a profit by investing in a business. Knowing that you have a game plan for marketing, and are already attracting interest in your brand, is a smart move to entice investors, particularly if your business is in a competitive industry.
National publicity can also make your business appear larger and more established, putting you in a better position to negotiate, as well as secure crucial partnerships for your market growth.
Appeal To Qualified Employees
Hiring employees for a new business can be a challenge, especially if you are looking to attract talent with skill sets beyond your own. PR can help establish credibility with prospective employees seeking a reliable, growth focused future for their careers. By positioning your brand as a category leader, you will appeal to experienced potential employees within your industry, helping you fill skill gaps necessary to expand your business.
Our clients have frequently said that the combination of high quality PR and targeted advertising provided by our team has been an invaluable asset to their businesses, saving them valuable time and financial resources on an annual basis.
Grow Your Business At a Desirable Pace
Growing your business is not a sprint, it is a race of endurance. When planning your marketing and advertising strategies, your PR and advertising partner should be able to see the value of all aspects for your brand-paid, earned, shared, and owned media relations.
The right PR partner can also serve a guide, helping to navigate change, and spot new opportunities. When utilized properly, these strategies will position you effectively in the market, creating competitive advantages that add to a solid foundation, and enhance your brand’s long term goals.
Our Public Relations & Marketing Specialities
Awards and Competitions | Blogger Relations | Branded Content Placements
Corporate Communications | Corporate Responsibility | Crisis Communications
Distribution Pitching | Event Placements | Executive Presentations
External Communications | Influencer Outreach | Internal Communications
Investor Relations | Liquid-to-Lips & Sample Programs | Management Support
Market Planning | National Media Outreach | Newsletters
Private Executive Coaching | Public Affairs | Sales & Staff Training
Sales Presentations | Speech Writing | Sponsorship Placements
Trade Publication Outreach | Video Scripts | Website Copy