Statistics show that the more often someone hears a positive message about a particular brand or business early and often during the buying cycle, the more likely they are to consider that brand to be the ideal choice for purchase. If this message is done in a way that the customer can relate to, even more of a connection is made, and competition is automatically eliminated from the process.
The question is, how does your business or brand know what message will positively impact your customers? How do you choose the right media outlets with those customers? And how will your business be so irresistible that editors will want to share your story?
The answer to those questions is two pronged. The first prong is a carefully crafted brand narrative. The second is our strategic content methodology that analyzes and engages with specific media to create highly targeted article inclusions.
Advertising is saying you're good. PR is getting someone else to say you're good.
– Jean-Louis Gassée, APPLE
Frequently our brands are not just in the story, THEY ARE THE STORY. Our proprietary content strategy and pitching process is why our PR agency reaches billions of consumers, while other sit on the sidelines, after the story has already broken! Here are a few reasons why successful brands prioritize public relations for their short and long term brand growth goals.
What Strategic PR Can Do For Your Business
Generate Backlinks from Top Tier Media to Improve SEO
One of the best ways to build organic brand awareness and search engine optimization (SEO) is by generating high quality backlinks. Over the years, our agency has generated multiple top tier media placements for our clients resulting in evergreen content being seen by billions of potential customers who are then directed to our clients websites/ecommerce pages.
When the right strategy and narrative are in place, the right PR and communications plan can take your business from unknown, to becoming the ideal choice for customers looking to purchase.
Strategic public relations can also increase your visibility on Google and mobile search, adding credibility, and expanding the story beyond just a four-color glossy advertisement. When combined with a savvy content strategy, and well thought out market position, PR marketing can create long term brand equity for both product and service based businesses.
Educate New Customers
Even in highly competitive industries, a strong public relations and marketing communications plan will help buyers understand why you are in business, the benefit you provide to them, and why your business is the ideal choice for their needs.
The more your potential customers can relate to your brand/business, the greater the chances of them choosing you over your competitor's offering.
Attract Investors and Potential Partners
Most investors want to know that they are going to make a profit by investing in a business. Knowing that you have a game plan for marketing, and are already attracting interest in your brand, is a smart move to entice investors, particularly if your business is in a competitive industry.
National publicity can also make your business appear larger and more established, putting you in a better position to negotiate, as well as secure crucial partnerships for your market growth.
Appeal To Qualified Employees
Hiring employees for a new business can be a challenge, especially if you are looking to attract talent with skill sets beyond your own. PR can help establish credibility with prospective employees seeking a reliable, growth focused future for their careers. By positioning your brand as a category leader, you will appeal to experienced potential employees within your industry, helping you fill skill gaps necessary to expand your business.
Our clients have frequently said that the combination of high quality PR and targeted advertising provided by our team has been an invaluable asset to their businesses, saving them valuable time and financial resources on an annual basis.
Grow Your Business At a Desirable Pace
Growing your business is not a sprint, it is a race of endurance. When planning your marketing and advertising strategies, your PR and advertising partner should be able to see the value of all aspects for your brand-paid, earned, shared, and owned media relations.
The right PR partner can also serve a guide, helping to navigate change, and spot new opportunities. When utilized properly, these strategies will position you effectively in the market, creating competitive advantages that add to a solid foundation, and enhance your brand’s long term goals.