In many markets, brands are scooping up every activation opportunity presented, from events to celebrity endorsements. The question is, what holds more long-term value? Why does building brand awareness matter even more than short-term activations?
Most businesses have been impacted by Covid in many ways. Here are some great tips and techniques you can implement to sustain and grow your business post-pandemic and beyond.
Many businesses struggle to get off the ground, and even more never see ten years in business. This article is a reflection of what it takes to create a lasting business that can withstand the challenges of a competitive market.
For entrepreneurs in the wine and spirits industry, launching an alcohol product is an exciting process. You’ve perfected the taste, the style, and the price point, and you’re ready to share it with the world. In one of our previous articles, we discussed the details of launching a wine and spirits brand in the US markets. Today, we will discuss ten critical components that each brand needs, in order to attract their next (or first) distribution partner for their wine or spirit brand.