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Navigating the First 90 Days with a New PR Firm: A Brand Owner’s Guide

By: Cassandra Rosen / 10 Aug 2023 in Build Your Brand, Lead Generation, Public Relations Strategies, Search Engine Optimization (SEO)

The first 90 days with a new PR firm can feel like a rollercoaster ride – exhilarating highs followed by steep plunges of doubt.

Will this partnership pay off? Am I wasting my budget on flashy headlines that don’t deliver?

As an online retailer or consumer product brand owner, navigating these critical early months requires a cool head, open communication, and a focus on laying the groundwork for long-term success. Read on for how to make the most of the first 90 days after you’ve hired a PR firm.

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Key Performance Indicators to Assess Before Hiring a PR Firm

By: Cassandra Rosen / 10 Aug 2023 in Build Your Brand, Public Relations Strategies, Search Engine Optimization (SEO)

“Return on investment.” It’s the holy grail of every marketing dollar. But can PR really deliver on the hype?
For consumer products or online retailer brands, every marketing dollar must move the revenue needle. Can PR pass that ruthless test?

In a crowded marketplace, PR can be tempting. And it’s way less expensive than buying ads in every outlet to reach customers. But will you just be throwing money into the media void?

Public relations can sound like it promises the world: awareness, leads, sales, and more customer traffic! But talk is cheap without the data to back it up. Is PR just flashy groundwork or can it deliver the gold – more sales at higher margins? The proof is in the metrics.

Read on to find the answer to these questions, and find out what you need to do first before you start your first PR campaign.

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5 Ways to Build a Strong Personal Brand

By: Cassandra Rosen / 16 Aug 2022 in Build Your Brand, Public Relations Strategies

Are you an executive or business owner? Then personal branding should be a top priority.

In today’s marketplace, it’s no longer realistic to think you can create a brand and hope that customers will want to work with you. And a modern brand strategy starts at the top!

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Executive branding, Personal brand, Personal branding

How to Improve Brand Visibility By Refining Your Brand Story

By: Cassandra Rosen / 10 Mar 2022 in Build Your Brand, Marketing Partner, Public Relations Strategies

Learn how to successfully build your lifestyle brand so that it properly connects and positions with what your ideal customers care about.

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Brand story, branding, business branding, rebrand, Simon Sinek, stand up story, storytelling, values-based branding
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Helpful Articles
  • Navigating the First 90 Days with a New PR Firm: A Brand Owner’s Guide
  • Key Performance Indicators to Assess Before Hiring a PR Firm
  • 5 Ways to Build a Strong Personal Brand
  • How to Improve Brand Visibility By Refining Your Brand Story
  • Why Brand ‘Success’ Means Playing the Long Game
  • How to Get Millions of Brand Views When You’re Just Getting Started
  • Four Secrets to Attract More Customers and Close More Business
  • Why Public Relations Needs to Happen Before Advertising
  • 5 Tips to Attract More Distributors & Win More Retail Accounts
  • How To Retain and Gain Customers In Today’s Marketplace
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