Lead Generation Archives – FK InteractiveFK Interactive

How to Get Wine & Spirits Distribution: Ten Things Your Brand Must Have

By: Kevin Rosen / 18 Jul 2017 in Build Your Brand, Lead Generation, Marketing Partner

For entrepreneurs in the wine and spirits industry, launching an alcohol product is an exciting process. You’ve perfected the taste, the style, and the price point, and you’re ready to share it with the world. In one of our previous articles, we discussed the details of launching a wine and spirits brand in the US markets. Today, we will discuss ten critical components that each brand needs, in order to attract their next (or first) distribution partner for their wine or spirit brand.

Is your website attracting customers to your business?

By: Kevin Rosen / 3 Apr 2017 in Build Your Brand, Lead Generation, Search Engine Optimization (SEO)

Does your current business website receive thousands of page views a month? Is it capturing more email sign ups than you can handle? Is your website ranking at the top of every major search engine for more than three relevant keywords? If you answered yes to all three of these questions, you can move on to the next article.

For the rest of us, this article may be helpful improve your website to attract more customers.

How To Grow Traffic To Your Website Through Proper SEO

By: Kevin Rosen / 2 Apr 2014 in Lead Generation, Marketing Partner, Search Engine Optimization (SEO)

Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.

Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.

How do you do that?

Using Twitter Chats And Parties To Drive Awareness For Your Brand

By: Kevin Rosen / 1 Apr 2014 in Build Your Brand, Lead Generation, Social Media Marketing

Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.

Grow Your Business With A Non-Traditional Online Approach

By: Kevin Rosen / 20 Dec 2013 in Build Your Brand, Lead Generation, Search Engine Optimization (SEO)

It is understood that “you need to sell where the customers are.”

Many feel that customers won’t buy unless they have the opportunity to touch, taste, smell…basically go through all of their senses in order to make a decision to purchase your product.

This is usually the point when reality begins to kick in.

How to Get Wine & Spirits Distribution: Ten Things Your Brand Must Have

How To Grow Traffic To Your Website Through Proper SEO

How do you do that?

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