In many markets, brands are scooping up every opportunity for connection that they can get, from events and tradeshows to celebrity endorsements. The question is, what holds more long-term value? Organically raising brand awareness, as a business would obtain from earned media, or a guaranteed placement opportunity like an event activation or an advertisement? Also, is there a method that better supports sales?
This article discusses the value of building brand awareness using some of the best time-tested and proven methods in digital marketing.
Creating a lasting business can be difficult. Even after gaining momentum, many businesses reach a point in which they experience a plateau in growth. This article highlights the five key elements that leads to running a successful business and achieving acceptable market growth.
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