"Smart, creative solutions for growth focused brands."
From early stage brand development and design, to go-to-market planning and execution, strategic partnerships, and creative campaign strategies, our team creates each project with our clients' success and bottom line growth in mind.
Here are a few examples of the challenges we've scaled, and successes we've achieved for our brand partners.
Grow Brand Awareness And Generate Impressions
Challenge: Increase consumer awareness in conjunction with 'The Big Game' for multiple beverage retailers, including BevMo!, and select wine and spirits products.
Solution: Our team developed a month long Influencer Campaign was created, promoting 'The Big Game' inspired party ideas such as: branded cocktail and food recipes, games, and other related entertaining and sports trivia themed stories. This content was distributed through blogs, social media feeds, influencer channels, and various online publications to spark conversation, and drive participant registration for a themed social community conversation to promote in-store purchasing.
Results: Build up to the chat generated over 10 million brand views on the day of the event alone, with an additional 32 million impressions during the hour long hosted event. This ultimately lead to over 4,500 tweets, 500,000+ consumer accounts reached, and over 42 million impressions generated. Total reach: over 55 million impressions, and a ton of brand association with the number one American sports event for the year.
"Your team hit all of our annual PR goals...in one hour!" ~ Don Q Rum | Caliche Rum
Increase Brand Awareness, Stimulate Consumer Conversation
Challenge: Increase brand awareness for an internationally known US based winery, and select spirit brands under the umbrella of the largest spirits supplier in the world. Deadline: less than 30 days from activation.
Solution: A rapid digital strategy and social media Influencer Campaign was implemented, centered around movie themes, menu pairing ideas, and celebration tips for a nationally televised awards show. Campaign was set to promote Red Carpet inspired party planning, recipes, and more. All content was distributed through national blogger networks, social media feeds, influencers, and syndicated online publications, including one of the largest spirits retailers in the USA.
Results:Approximately 130 persons RSVP'd to the event, but over 545 persons participated (drive by traffic), with an additional 200 consumers talking about-or directly to-the brand throughout the day.
Withing 5 minutes of the start of the Twitter Party, our hashtag was trending, beating out ABC's popular 'Shark Tank' show for views. Three celebrity and Top Chef's made an appearance, increasing the 'red carpet/celebrity' appeal for the brand.
Peak media impressions tipped 80 million views, with standout influencers noted in New York, California, Florida, and Nevada markets.
Consumer engagement increased the wine brand's following/reach by 130%, and continued on into social media conversations for nearly two weeks surrounding the television event. It was also noted that a large number of high end chefs and food/wine buyers had been voyeuring the conversation, and later positively discussed the brand/event with their peers.
"This was the most successful social branding campaign we've ever participated in!" ~ Winery/Supplier's corporate PR
Grow Distribution for a Local, Boutique Food Brand
Challenge: To take a small, start-up food brand into national focus, and obtain distribution.
Solution: FK Interactive team organized a Influencer Campaign, utilizing creative content and strategic social media accounts that would release seasonally inspired cocktail recipes and promote the brand across targeted industry professionals’ social media accounts.
Once content campaigns were live, our team then worked to secure key event placement with industry professionals using the garnish as a required ingredient in a bartender cocktail competition, hosted by our team, in collaboration with a newly formed chapter of the United States Bartenders Guild.
Creative recipe development and photography was then distributed on Crave Local, industry email newsletter feeds, distributor email lists, and social media accounts of other USBG members.
Result: Within two weeks, the product was contacted and picked up for distribution by Southern Wine & Spirits, one of the largest beverage distributors in US. Product is now on the menu in a number of major hotel bars, and has achieved national recognition within their category.
"The event was a huge success!" ~ Lounge Attire Cocktail Cranberries
Increase Awareness and Bookings for Event Center:
Challenge: Current methods for growing awareness for local event space had fallen short of expectations and was in need of a brand update.
Solution: After initial consultation, client chose to go through our Brand Audit program to allow our team to take a deep dive into the current traffic, marketing strategies in place, social content, website landing pages, and physical look and appeal of the overall event space. We then took this data and provided a competitive analysis around the rest of the competition in the area.
- Collaboration with local chapter of largest event planning organization in US
- Local chapter members were invited to experience the Event Center and showcase offerings.
- Overall better understanding of ideal clientele, allowing for optimization of key features.
- Clarity regarding website content strategies and capture page structure.
- Optimized strategy for social media sites and national business listings services.
"FK Interactive was uniquely qualified to help us tailor our branding and narrative to our ever expanding and sundry patronage.” ~ John Rife, East End Market Founder
Launch Independent Spirit Portfolio
Challenge: Client created and debuted new spirits portfolio with intentions to grow roots in the Las Vegas market. Client is family run business with personal passion for spirits industry.
Solution: Our team organized and implemented our Start Up Partnership Program, providing direction and resources to guide our client through the delicate structure of the 3 tier system, creating strategic campaigns to grab industry buyers attention.
Results: Implement a Partner Program for Start Ups. After development of brand story, training manuals, and implementation of social media growth strategy, client was picked up by the largest distributor in Nevada. Award submissions and bartender partnerships assisted in 4 Gold metals awarded to both Vodka and Gin products, in addition to Triple Gold metal placement and finalist in WSWA Call for Cocktails competition (vodka).
A Valentine's Day social media campaign was structured partnering our client's vodka with one of the busiest restaurants in The Venetian Hotel. The even resulted in the most popular cocktail of all time for the venue. Following the promotion, client's spirit was repeat purchase placed behind the bar in well.
"They know how to get out of the box on creative strategy, and were able to make a lot of noise, which is definitely not easy to do in Las Vegas. At some point Vegas Weekly called to say we were ‘taking over Vegas’-that was pretty amazing. My family really appreciated what FK was able to do for our portfolio, and the connections they provided. They are extremely helpful on all fronts and I so appreciate them and their work." ~ Spirits Portfolio Manger
Seafood Importer Looking To Test/Launch New Product
Challenge: To determine if consumers and chefs would buy a new, live seafood product. Client also needed to confirm survival through shipping to customers.
Solution: Key bloggers/social influencers were brought on to participate in a seafood recipe and beverage pairing campaign. Hundreds said yes, only a few were chosen. Our team managed all creative seeding, communications between bloggers, food, and beverage brands, coordinated all shipments, and tracked feedback/responses from bloggers on product deliveries.
Results: The brand dominated 1-3rd pages of Google for targeted keywords for 3 months. This organic campaign increased client website traffic, attracting celebrity chef clients, buyers from seafood chains, and clients eager to put importers specialty products on their menus.
"This campaign really helped us refine the way we market our brand ~ Aqua Best Seafood
Grow Awareness For a Unique Spirit Brand:
Challenge: Attract new distribution partners, grow into new markets, and raise awareness for new spicy anejo flavored tequila.
Solution: Regional Partnership Program. Provide marketing plan, distributor and sales training materials, content strategy, recipe development campaigns, influencer outreach, sample program creation and management, PR management, strategic event placements, social media content strategy and implementation, liquid to lips management, incentive negotiations, and facilitated brand partnerships with major hospitality retailers.
- Over 1 million page views
- 7500 social shares
- Over 100 placements on top tier media outlets
- Expansion into 6 new markets.
"FK not only gave me marketing and PR help, but also efficiently guided my business strategies, and helped devise a path to attain realistic goals. They either already had connections for anything I needed (glass suppliers, label printers, media, event placements) or would work to find the best possible suitors. I've never worked with anyone who gave my brand the attention they did." ~ David Weissman, Founder | DM Spirits