Launching a product based business in the United States can be both exciting and strenuous. With so many avenues for marketing, promoting, and selling your product, it can also be difficult to decide on what will be the best direction to take your business?
Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.
Whether your business is service or product based, you are going to start off and continue to have the same question:
“How are we going to get people to know about, care, and potentially buy into our business?”
Like all relationships, you’ll need understanding, communication and patience. Businesses must understand the needs of their target audience, and how they fit into their life, before sharing how they can fulfill that need. Unlike paid media or other direct sales channels, social media requires a big-picture mindset, because the goal is to build relationships-not expect an immediate conversion.
Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.
Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.