If your business was impacted during 2020, here are some tips and techniques you can implement to continue to sustain and grow your business post-pandemic and beyond.
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Does your current business website receive thousands of page views a month? Is it capturing more email sign ups than you can handle? Is your website ranking at the top of every major search engine for more than three relevant keywords? If you answered yes to all three of these questions, you can move on to the next article.
For the rest of us, this article may be helpful improve your website to attract more customers.
Like all relationships, you’ll need understanding, communication and patience. Businesses must understand the needs of their target audience, and how they fit into their life, before sharing how they can fulfill that need. Unlike paid media or other direct sales channels, social media requires a big-picture mindset, because the goal is to build relationships-not expect an immediate conversion.
Here are 8 steps to structuring a complete marketing strategy
Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.
Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.
How do you do that?
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