Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.
Today, branding is more than just a unique design on a bottle. Millennials, Generation X, Baby Boomers, regardless of what age group your customers fit in, they all want more than just a pretty bottle, they want a story.
BUYERS today are more educated, aware, and eager to learn about what they are buying and making decisions not only before they visit the store, but are even researching your brand while at the store on their mobile devices.
It is more and more important that your business is developing more than just promotional materials and ads, but creating conversations along with content that benefits the consumer.
This article shares how you can create a lasting, successful branding campaign
An effective social media strategy should be focused on sharing news, educating, entertaining, and relationship building. Things like good morning shoutouts, #FollowFriday, and regular social chats can increase exposure by millions each week, build brand awareness, and open doors to sales opportunities. When you are helpful and provide value to your followers, they’ll choose you more often, even if your competition costs less.
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