Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.
Whether your business is service or product based, you are going to start off and continue to have the same question:
“How are we going to get people to know about, care, and potentially buy into our business?”
Like all relationships, you’ll need understanding, communication and patience. Businesses must understand the needs of their target audience, and how they fit into their life, before sharing how they can fulfill that need. Unlike paid media or other direct sales channels, social media requires a big-picture mindset, because the goal is to build relationships-not expect an immediate conversion.
Today, branding is more than just a unique design on a bottle. Millennials, Generation X, Baby Boomers, regardless of what age group your customers fit in, they all want more than just a pretty bottle, they want a story.
BUYERS today are more educated, aware, and eager to learn about what they are buying and making decisions not only before they visit the store, but are even researching your brand while at the store on their mobile devices.
It is more and more important that your business is developing more than just promotional materials and ads, but creating conversations along with content that benefits the consumer.
This article shares how you can create a lasting, successful branding campaign
Generating traffic to a new website can be a difficult, time consuming, and depending on the industry, an expensive undertaking. It takes more than just throwing up a site, creating some pages, and voi la, you have instant customers.
In this article I am going to discuss how you can generate new leads by being creative, patient, and spending a little bit of time researching and writing to attract the right audience to your site even in a highly competitive industry.