Like all relationships, you’ll need understanding, communication and patience. Businesses must understand the needs of their target audience, and how they fit into their life, before sharing how they can fulfill that need. Unlike paid media or other direct sales channels, social media requires a big-picture mindset, because the goal is to build relationships-not expect an immediate conversion.
Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.
Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.
How do you do that?
Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.
Today, branding is more than just a unique design on a bottle. Millennials, Generation X, Baby Boomers, regardless of what age group your customers fit in, they all want more than just a pretty bottle, they want a story.
BUYERS today are more educated, aware, and eager to learn about what they are buying and making decisions not only before they visit the store, but are even researching your brand while at the store on their mobile devices.
It is more and more important that your business is developing more than just promotional materials and ads, but creating conversations along with content that benefits the consumer.
This article shares how you can create a lasting, successful branding campaign
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