The Little Herd That Keeps on Growing!
As 2019 came to a close, there were many reasons to celebrate for one ambitious wine portfolio. Tussock Jumper Wines, originally launching over a decade ago with a New Zealand Sauvignon Blanc, has become a growing international success with great momentum going into the new year. Now with over 24 varietals from 11 different global wine regions, owner/curator Gertjan Van Arkel recently shared, “In 2019 sales not only increased globally, but the brand is now in over 50 countries, with plans to continue expansion.”
Over the course of the year, Tussock Jumper generated brand mentions in over 300 editorial articles in the United States market alone. The brand was also viewed over 4.8 billion times digitally and generated nearly 20,000 social media shares. Coverage included features in Food & Wine, Real Simple Magazine, Forbes, Elle Décor, MSN, Yahoo!, Glam!, AskMen, and more. The wine community rallied behind Tussock Jumper in 2019, with everyone from sommeliers to wine novices sharing their affinity for their brand.
Now in multiple markets in the United States, Tussock Jumper is clearly making an impression in its new home away from home. Here are some of the recaps:
Single Serve Wines
2019 also brought in the addition of single-serve wine bottles (187 ml). These convenient bottles feature four of Tussock Jumper’s most popular varietals: Pinot Grigio, Pinot Noir, Chardonnay, and Malbec. These unique bottles are perfect for serving conveniently outdoors, during parties, receiving raving reviews from fans across the globe.
Official Partner of the NY Mets
In the New York markets, Tussock Jumper scored a home-run by becoming one of the featured brands at Citi Field and the New York Mets. The partnership has resulted in record wine sales across the stadium both in concession and at the restaurant levels.
Giving Back
On the charity side, Tussock Jumper partnered with some great causes during 2019. They helped to raise awareness and hundreds of thousands in donations for charities such as Veterinarians International and Simply Smiles.
As 2020 is underway, the Tussock Jumper team looks towards additional causes focused on environmental sustainability and animal preservation.
Augmented Reality
One of the unique features of the Tussock Jumper Wine portfolio is their uniquely engaging augmented reality application. Made for Apple and Android devices, customers can interact with the ambassadors on the labels of each bottle to learn more about the wine, pairing tips, and recipes. As of late December, the app downloads increased to over 70,000 on Google and Apple stores and are continuing to grow.
Continuing to Grow
Overall, Tussock Jumper looks forward to continuing to provide wine fans with delicious varietals, pairing tips, recipes, and opportunities to collaborate and help wine fans around the world discover the world of wine.
For opportunities to collaborate on events, media participation and national buying inquiries, please contact management at vip@fkint.com
