For entrepreneurs in the wine and spirits industry, launching an alcohol product is an exciting process. You’ve perfected the taste, the style, and the price point, and you’re ready to share it with the world. In one of our previous articles, we discussed the details of launching a wine and spirits brand in the US markets. Today, we will discuss ten critical components that each brand needs, in order to attract their next (or first) distribution partner for their wine or spirit brand.
Orlando USBG President Paul Johnsen looks to put his city on the mixology map
On April 14th , beverage professionals from all over the world will gather at the Call for Cocktails Mixology Competition at the 72nd annual WSWA Convention and Expo.
Hosted by world renowned mixology expert Tony Abou-Ganim, recipes from spirit brands across the globe have been submitted over the last few months, and 12 finalists have been chosen to create and present their cocktails to the judging panel. Cocktails will be judged based on creativity, taste, and consumer appeal, and only three will be chosen.
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