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Using Twitter Chats And Parties To Drive Awareness For Your Brand

By: Kevin Rosen / 1 Apr 2014 in Build Your Brand, Lead Generation, Social Media Marketing

Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.

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advice for startups, content marketing, grow brand awareness, grow followers on twitter, how to grow your website, marketing on social media, social media, Twitter, Twitter chats, twitter events, Twitter Parties

Building Relationships Through Social Media Marketing

By: Kevin Rosen / 2 Jan 2014 in Social Media Marketing

An effective social media strategy should be focused on sharing news, educating, entertaining, and relationship building. Things like good morning shoutouts, #FollowFriday, and regular social chats can increase exposure by millions each week, build brand awareness, and open doors to sales opportunities. When you are helpful and provide value to your followers, they’ll choose you more often, even if your competition costs less.

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advice for startups, content marketing, Facebook Google plus, grow brand awareness, how to grow your website, marketing on social media, social media, Twitter
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