For entrepreneurs in the wine and spirits industry, launching an alcohol product is an exciting process. You’ve perfected the taste, the style, and the price point, and you’re ready to share it with the world. In one of our previous articles, we discussed the details of launching a wine and spirits brand in the US markets. Today, we will discuss ten critical components that each brand needs, in order to attract their next (or first) distribution partner for their wine or spirit brand.
Smart brands have learned quickly that storytelling, as well as transparently connecting that story narrative to their ideal demographic, will positively affect sales and deplete inventory, and can prove highly beneficial to generating brand loyalty.
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