Grows Brand Awareness With Influencers Instead of Television Ads
Challenge: BevMo!, the largest wine and spirits retailer in the US, wanted to increase consumer awareness in conjunction with ‘The Big Game’, as well as select wine and spirits products. However, paying for national television ads and logo rights was not in the budget. The content also needed to feel authentic and organic, instead of slick sales copy that might not convert.
Solution: Working alongside BevMo!’s marketing department, our team developed a month long influencer campaign to promote ‘Big Game’ inspired party ideas, social media activations, and branded content messaging on multiple channels. Content direction was also timed to impact when most consumers would be shopping for supplies for their tailgating and home parties, ideally choosing to shop at BevMo! stores.
Results: Over the course of the campaign, our team generated over 42 million brand views. On social media, over half a million consumers were reached. Total impressions for the brand collectively reached over 50 million views just days before the game.