Adult beverage portfolio selects spirit brand development agency for national launch. Plans made for expansion into international markets.
FK Interactive has been named as agency of record for DM Spirits, LLC, headquartered in Rochester, New York. The agency will direct brand strategy, creative messaging, media planning and purchasing, as well as social media for the spirit portfolio, with initial focus on Soltado Tequila™. The agency will also provide investor relations, distribution strategy, and ongoing brand development, as the business launches additional line extensions and products.
DM Spirits’ first product is Soltado Tequila™, a hot and spicy serrano pepper and cinnamon infused ultra-premium añejo tequila, made in Juanacatlán, Mexico. Soltado is already garnering rave reviews, and a strong following, with over 18,000 fans on Facebook, and growing interest from the mixology community.
“The dream of every entrepreneur is not only build what you think is a great product, but to have people truly love what you’ve created. Only a few months into the market, feedback on Soltado Tequila™ has been phenomenal. Our goal is to become the international leader in infused ultra-premium tequilas, and to continue to work with and support for small farmers and entrepreneurs around the globe. Our board and management team at DM Spirits are very excited to partner with FK Interactive to provide insight, direction, and a unified message for all of our marketing efforts,” said David Weissman, CEO of DM Spirits, LLC.
“This is an exciting time for DM Spirits and FK, as consumer interest in high quality, globally inspired food and spirits continues to expand. We see tremendous opportunity in connecting the Soltado™ portfolio with both consumers and buyers, and introducing them to an entirely new experience in tequila,” said Cassandra Rosen, president of FK Interactive. “We believe in the brand’s market potential, and are delighted to have been selected to play a key role in growth strategies and raising consumer awareness for this very unique product line.”
ABOUT DM SPIRITS, LLC
DM Spirits, LLC, was founded by entrepreneur, David Weissman, of Rochester, New York. While attending the University of Rochester, Weissman’s passion shifted from finance to entrepreneurship. He was selected for participation in the Kauffman Entrepreneurial Year, a tuition-free, post-graduate program that combines business advice and acumen with the opportunity to start and run your own company.
Instead of creating an iPhone app, a tech product, or a traditional small business, Weissman decided he wanted to make an infused, high quality tequila. After approximately two years of research and development, Weissman’s team produced Soltado Tequila™, a fiery, yet incredibly smooth, ‘kick-in-the-pants’ to traditional tequila. DM Spirits, LLC plans to continue to expand their line of ultra premium infused tequilas, supporting small farms and farmers in Mexico. They are currently developing flavors for both the U.S. and international markets.
To learn more, visit SoltadoTequila.com.
ABOUT FK INTERACTIVE
FK Interactive is a boutique, full-service advertising and public relations agency focused on building lifestyle brands. They accomplish this through integrated strategies, creative storytelling, and developing innovative, buyer-driven marketing campaigns that produce quantifiable results. The agency partners with clients in a variety of industries, including hospitality, wine, spirits, food, and beverage. The agency has offices in Winter Park, Florida.
For interview opportunities, distribution requests, or media inquiries, please contact FK Interactive at [email protected]