For New York locals and Mets fans eagerly awaiting the start of baseball season, there’s a new addition to the roster at Citi Field. International wine portfolio Tussock Jumper is proud to announce that they are now an ‘Official Partner of the New York Mets’ through 2020.
This partnership also comes as the Mets roll out a carafe program, allowing guests to decant and share a bottle of wine right at their seats. “We look forward to working with Tussock Jumper Wines, introducing their new wines and wine regions to our fans at Citi Field this season,” said Chris Zaber, Senior Vice President, Corporate Partnerships and Ticketing Sales.
Tussock Jumper wines chosen for the menu at Citi Field include a New Zealand Sauvignon Blanc, an Italian Pinot Grigio and Prosecco, a Pinot Noir from Southern France, and an organic Malbec from Argentina. A new single serve line is planned for later this spring.
“We are truly honored to be partnering with the New York Mets,” said John Oliveira, co-founder of Tussock Jumper Wines and owner of Tri-Vin Imports. “It’s our hope that ballpark guests will have fun exploring new wines, and tasting new winemaking regions. Americans are growing in their appreciation for wine, and it’s our goal with Tussock Jumper to make the discovery process easier.”
In addition to live promotions, giveaways, and social media collaborations, Tussock Jumper will also be partnering with the MLB for an exclusive Mets’ fans VIP sweepstakes to be announced after the season opens.
For the Citi Field menu, the Mets worked with Tussock Jumper’s wine marketing agency of record, FK Interactive, to manage and facilitate the partnership, as well as on wine pairing selections that will appeal to fans and fit within their current and planned menu offerings.
FK plans to launch both in-ballpark advertising, closed circuit television production, and out-of-home digital advertising initiatives to support the joint venture, as well as create strategic opportunities with travel and retail partners. Said Kevin Rosen, CEO of FK, “It’s been a pleasure working with the New York Mets on this partnership, and sharing what truly makes Tussock Jumper Wines so special.”
About Tussock Jumper Wines
As a gold medal award winning wine portfolio, Tussock Jumper Wines sources only the best-limited production vintages each growing season from producers around the globe.
Currently, the Tussock Jumper portfolio encompasses over 24 wines from eleven different winemaking regions. Each of their wines are bottled at the source, capturing the best flavors and aromas from grape to glass.
To bring your wine to life, Tussock Jumper has also developed an augmented reality app, with each regional ambassador ‘jumping’ off the bottle to help with wine pairings and recommendations, available on the Play Store or iTunes.
About FK Interactive
FK Interactive is a full-service management consulting agency specializing in the wine and spirits industries.
For over a decade, FK Interactive has worked with SMB’s to enterprise level portfolios looking to grow brand awareness in the United States markets.
For more information about this partnership, or for media inquiries, please contact FK Interactive at (321) 285-6225, or vip @ fkint.com.