With more than two decades of experience in marketing communications, branding, finance, and strategic partnerships, Cassandra Rosen leads FK in developing strategies that translate into successful brand clients.

Before joining as Co-Founder and Partner at FK, Cassandra served as part of the core rebrand panel for a number of financial institutions, led design rebrand teams for major entertainment corporations, and managed over $100ml in receipts for an international hedge fund.

Cassandra's experience spans a wealth of industries, from business to business (including international financial, architecture, marketing, merchandising, and commercial real estate), to consumer (wellness, food and beverage, health and wellness, packaged goods, and hospitality) industries.

An avid foodie and wine writer, Cassandra has spent years learning the key facets of successful brands and knows what it takes to get a product tasted, touched, and talked about.

You’ll find her more often than not in the kitchen or bar, stirring up something delicious. Her mixology recipes have been published in magazines and digital media on an international basis and enjoyed by thousands at events nationwide.