Distributors know exactly what they want and need from their supply partners. 

Both small and large distributors are in the market for high quality products that they know will sell. Although many brands make the assumption that their product line or portfolio already fits that description, this is not always the case.

Distributors will consider specific factors, including whether or not a brand has the right margins, a reliable inventory supply, and if they've taken the time to start generating interest with wholesale and retail customers who are ready to purchase.

The right brand for their portfolio is also prepared with POS materials, sampling and liquid-to-lips programming, marketing, and advertising to drive brand awareness. Packaging and bottle appeal are also critical to a distributor, because buyer appeal-or lack thereof-can make or break a sale.

A distribution partner wants brand suppliers that have planned in advance for merchandising, trade packaging, and store displays, and offer turn-key sales support programs. Additionally, they want better pricing and payment terms than what they provide to their customers.

Over the years, our team has structured successful Distributor Relations Programs to help our clients be prepared to meet these challenges, and the needs of their wholesalers at each phase of the sales-cycle. We've partnered with both established and emerging suppliers, brands, retailers, importers to prepare actionable marketing plans, sales and management training programs, wholesaler documentation, and packaging with purpose.

The results speak for themselves, with millions of consumer engagements, and strategies that have pushed craft and super premium brands onto shelves and back bars across the country.