Tourism and local travel are important for both macro and micro economic growth. In recent years, many destinations have sought innovative opportunities to attract new-and returning-visitors to their travel destinations. With the right message, and the right content placement, you can position your destination and hotel brand as the ideal choice for travelers around the globe.
As a segment of destination marketing, hotel and lodging has become one of the most highly competitive industries in the world. From luxury travel to affordable family fun, both American and international consumers want to know that they will have a great experience that they can share with their friends and family.
The question is, why should both tourists and local guests select your destination for their experience?
The right value proposition, combined with marketing, SEO, content strategy, public relations, and advertising can create a successful recipe for hotel marketing. It can also keep guests engaged, interested, and make them book again and again, instead of choosing to book with your competition.
At FK, we’ve helped some of the world’s best hotel and hospitality brands find their ideal customer, create stories and topics that appeal to travelers, and drive real engagement that generates leads. Through on and off page SEO, influencer marketing, strategically curated content strategies, and social advertising, we can build positive word of mouth about your hotel location, increasing awareness and guest booking interest that leads to real returns.