Tipsy Scoop Looks To 2020 With Goals For Growth
Artisanal ‘adult’ dessert brand Tipsy Scoop announced this week plans for expanded distribution and market share, with a focus on concession, grocery, hospitality, and entertainment retail placements across the United States.
Although ice cream making was both her heritage and true calling, founder Melissa Tavss started her product marketing career in the world of luxury fashion. In time, this led to a transition into marketing and public relations for well-known alcohol brands such as Jack Daniels, Chambord, Southern Comfort, and Four Roses Bourbon. As artisanal cocktails and the American consumer’s desire for indulgence evolved into more than just a passing fad, Melissa saw a niche in the market. In 2013, she opened Tipsy Scoop’s first ‘barlour’ in New York, their nickname for cocktail bar meets ice cream parlor.
Since that time, Tipsy Scoop has rapidly made a name for itself with its on-trend boozy scoops and highly Instagrammable ice cream creations. Tipsy Scoop has become known worldwide as a ‘must visit’ foodie destination, and inspiration to indulge one’s adult tastes with a sprinkle of fun and nostalgia. Tipsy has also expanded into the retail freezer space, with locations like Whole Foods, It’Sugar, Food Bazaar, Morton Williams, and others putting the brand on the shelf. To date, the brand has sold boozy scoops, sundaes, pints, and flights to over 500,000 customers.
Partnerships and Planning
This year, Tipsy Scoop was also requested as a vendor at Citi Field stadium, home of the New York Mets. Stadium guests over 21 can enjoy three of Tipsy’s signature flavors: Vanilla Bean Bourbon, Strawberry White Sangria, and Dark Chocolate Whiskey Salted Caramel. Later this spring, Tipsy Scoop will partner up with Tussock Jumper Wines on a specialty cocktail, featuring their strawberry white sangria sorbet.
Tipsy’s hundreds of thousands of fans can look forward to limited edition ice creams, delicious sorbets, and fresh seasonal flavors both on the retail shelf, and at Tipsy’s own locations. Tipsy also plans to release a gourmet cookbook, sharing tricks and secrets on how to make Insta-worthy desserts at home.
Supporting Growth
To support Tipsy Scoop in its goals for growth, the brand has chosen CPG agency FK Interactive as their agency of record to spearhead national brand awareness, marketing support, and strategic partnerships in the United States.
“Our team is excited and proud to be working with a strong, female-led brand as Melissa has created, and to help take Tipsy Scoop to the next level. With consumers actively seeking alternatives to high proof cocktails, and with the direction we see in food trends, we’re confident that Tipsy Scoop will be the ideal choice for retailers that want to offer a high-quality dessert experience,” said Kevin Rosen, founder of FK Interactive.
“We are very excited to be partnering with FK Interactive as we take Tipsy Scoop to the next stage and grow our brand in New York City and beyond! Our goal is to have Tipsy Scoop available at grocery stores, stadiums, and arenas Nationwide. We aim to expand our distribution and offerings so that Tipsy Scoop becomes a household name and the ideal choice for an adult dessert/indulgence.”
FK plans to expand Tipsy Scoop’s brand awareness nationwide, creating industry and consumer initiatives to support the brand in grocery retail, with hotel and resort partners, at concession and theme park food service, as well as developing ongoing initiatives and strategic partnerships with high-quality lifestyle brands and retailers.
