Summer is here, and that means barbecue, fun, and friends. Celebrate the warm weather with a bottle of Snowbirds Vintners newest release, a 2016 all American Rosé, created for easy food and wine pairing.
In 2017, FK Interactive was tapped as agency of record for award winning Chef Jamie McFadden’s Snowbirds Vintners, headquartered in Winter Park, Florida. The agency will direct brand strategy, creative messaging, media planning and purchasing, as well as social media for the wine portfolio and virtual vineyard, with an initial focus on Snowbirds Vintners first three varietals.
While interacting hands-on with spectacular supercars, indulgent food and desserts, and a live eight piece jazz band, guests were able to enjoy the festivities with a handcrafted cocktail from the Soltado Tequila Gourmet Margarita Station, with their mixologists muddling in fresh blackberries, preserves, garden mint, and tropical fruits into Soltado’s spicy, organic Serrano and chile infused añejo tequila margarita base. For traditional margarita enthusiasts, a sweet and salty ‘golden’ rim was offered, made with cinnamon, brown sugar, and spices.
FK Interactive has been named as agency of record for DM Spirits, LLC, headquartered in Rochester, New York. The agency will direct brand strategy, creative messaging, media planning and purchasing, as well as social media for the spirit portfolio, with initial focus on Soltado Tequila™.
Orlando USBG President Paul Johnsen looks to put his city on the mixology map
On April 14th , beverage professionals from all over the world will gather at the Call for Cocktails Mixology Competition at the 72nd annual WSWA Convention and Expo.
Hosted by world renowned mixology expert Tony Abou-Ganim, recipes from spirit brands across the globe have been submitted over the last few months, and 12 finalists have been chosen to create and present their cocktails to the judging panel. Cocktails will be judged based on creativity, taste, and consumer appeal, and only three will be chosen.