Snowbirds Vintners chooses Winter Park based wine and spirits consulting firm as agency of record
In 2017, FK Interactive was tapped as agency of record for award winning Chef Jamie McFadden’s Snowbirds Vintners, headquartered in Winter Park, Florida. The agency will direct brand strategy, creative messaging, media planning and purchasing, as well as social media for the wine portfolio and virtual vineyard, with an initial focus on Snowbirds Vintners first three varietals.
The agency will also provide investor relations, distribution strategy, and ongoing brand development, as the business launches additional products.
The first Central Florida chef to cook at the James Beard House, and winner of multiple awards, Chef Jamie McFadden hopes to bring unique wine varietals to the southeast, using sustainable production and shipping methods.
Snowbirds first wine varietals and regions are as follows:
- 2015 Grüner Veltliner, Lake Chelan, Washington
- 2014 Merlot, Monterey County, California
- 2016 Rosé Blend (Rhône style), Lake Chelan, Washington
With sales beginning in Florida and coastal towns, Snowbirds Vintners has chosen to bottle locally in Central Florida, instead of transporting heavy glass across the country. This, in turn, saves on costs, as well as energy emissions. The brand also plans to develop a wine on tap program, extending the opportunity for restaurant partners to lower their waste production, and choose more sustainable products.
“Today, wine and spirits marketing is a challenge-both for emerging, new brands here in the United States, as well as import products. Our goal as a strategic consulting partner is to select what we feel will have the most success in the American market, then teach them how to get heard above the noise.
We’ve had tremendous success assisting our partner brands expand distribution into new markets, reach new audiences, and obtain millions of brand impressions in very little time,” said Cassandra Rosen, president of FK Interactive. “We’re proud to work with Snowbirds and Jamie as a Florida based alcohol brand, and are pleased to have been selected to play a key role in growing this unique, whimsically inspired product line.”
ABOUT SNOWBIRDS VINTNERS
From an early age, Chef Jamie McFadden grew up helping his father make wine, and his mother frequently in the kitchen, with a Julia Child cookbook ever at the ready. Early on, his career path steered toward the culinary arts, and Jamie traveled and trained all over the world. Over his career, he has won multiple awards, and represented Central Florida as one of the area’s first chefs to cook at the James Beard House. However, winemaking continued to beckon.
In late 2016, award winning Chef Jamie McFadden created Snowbirds Vintners, a portfolio of small lot, hand crafted wine varietals.
Snowbirds is inspired by his family’s love for food and wine, and their annual trips from the cold north to the warm, sunny beaches of South and Central Florida. It represents the joy one experiences when you’re in your ‘perfect paradise’, no matter where that is in the world.
Snowbirds Vintners wines are always sustainably sourced and produced. A portion of proceeds from all sales benefits The PEAS Foundation, a charitable organization founded to help bring fresh fruits and vegetables to local homeless shelters, soup kitchens, and non-profits.
It’s serious wine, in a not so serious bottle!
ABOUT FK INTERACTIVE
FK Interactive is a boutique to-market strategy and communications agency focused on lifestyle brands in food, wine, and spirits. Through creative brand narratives, visual public relations, and strategic planning initiatives, they help emerging and imported brands increase buyer awareness, and attract distribution nationwide, and reach millions of consumers in the US. Their offices are located in Winter Park, Florida. For more information, please visit them at FKInt.com.
For interview opportunities, distribution requests, or media inquiries, please contact FK Interactive at [email protected].