Is your website attracting customers to your business?

Does your current business website receive thousands of page views a month?  Is it capturing more email sign ups than you can handle? Is your website ranking at the top of every major search engine for more than three relevant keywords?  If you answered yes to all three of these questions, you can move on to the next article.

For the rest of us, this article may be helpful improve your website to attract more customers.

Help buyers learn about your brand

Over the years, our team has had many clients come to us expressing one of the following statements regarding their current business website:

  1. It’s broken on mobile, but looks fine on my laptop. How do I fix it?
  2. We had it built in flash. That still works, right?
  3. My website is just a business card-my clients can find it, but no one else.
  4. I had a website made, but I haven’t updated it for a long time.
  5. I think our website was hacked?
  6. We have a blog. Should I use it?
  7. The developer that worked on it left with the password, and I can’t get into it anymore.

When wearing many hats as a business owner, it can be difficult to spent your time managing the day to day-operations, accounting, human resources, while occasionally putting our fires or resolving customer service issues.

This kind of legwork can take a lot of time, and if you’re not selling online, your website can take a back seat to other priorities.

However, in a day and age with over 90% of people are researching companies online before they make a buying decision, having a quality web presence is not only a good idea, it is vital to your business.

Built correctly, your website should be easy to manage, easy to update, and a great source for new leads and customers for your business.

A solid web presence should also establish credibility, get your business local and national visibility, and help you stand out from the competition.

Think about this. If you wanted to find a place to eat while visiting a new city, what is the first thing you would do? Where would you look for recommendations?  The internet, or the Yellow Pages? The more important the decision, you can bet your clients are doing their research, diligently.

The challenge is this – if Google doesn’t:  A) know you exist, and B) think your content is actually valid (because your website doesn’t function the way Google wants it to), then your business is just leaving money on the table.

So how can you use your website to attract more customers to your business?

Here Are Five Simple Rules To Improve Your Business Website:

  1. Keep it up to date
  2. Make sure to link back to it from your social media and other web directory sites
  3. Make sure it is submitted to Google and other search engines through webmaster tools
  4. Have an email capture/loyalty/incentive program in place
  5. Blog-regularly!

When thinking about what to write, choose content that’s relevant to your industry. Accolades are fine, but remember to be helpful, educational, and informative to your customers.

At the end of the day, there may be little difference between your skills, and the guy down the street, but if you’re more likeable, knowledgeable, and connected on the web and social, you’ve got a much better chance at their business.

If you would like to receive a free web evaluation, one of our representatives would be happy to give you an idea of what to do to increase your websites value.

Read More

Six Steps To Creating a Successful Marketing Strategy

Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.

Whether your business is service or product based, you are going to start off and continue to have the same question:

“How are we going to get people to know about, care, and potentially buy into our business?”

couple-shopping-social-media

This point is where many businesses lose momentum, time, and spend a lot of money.

To identify what a successful marketing strategy looks like, first you must identify what a successful marketing strategy really is and what are the expectations behind campaigns.

Wikipedia has defined marketing as: communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

So if we are going to communicate the value of something in order to educate someone to take an action, then we must first understand who we are communicating to (your ideal audience).

The fact that many business owners tend to forget is, not everyone is interested in what every business has to offer.  Some customer might not want to engage in a conversation with you or your business, at least not initially.

To give you an illustration: If your company provides pool cleaning services, you are probably not going to market to people that live in an area that doesn’t have pools.

Pretty logical, and yet, many business owners, marketing managers, and PR firms are doing exactly that when they pay for blanket advertising or content on social media sites.

You will spend a lot of money attempting to be everything to everybody, that’s why it is vital to make sure you know who your audience is, where they hang out (on the web), and what is the proper message to get their attention.

Here are 6 steps of how to structure a successful marketing strategy:


Step one: Why are you in business?

Many business owners become so excited that after months of building, hiring, and organizing, when they are finally ready to present their business to the world, they forget to truly identify why they decided to start the project in the first place.  What needs does it fit?  What problems they solve, and for whom?

It’s not always about what you do but why you do it.


Step two: Create detailed profiles about your buyers lives.

Be honest with yourself, your product is not for everybody, and not everyone will be a fan (at least in the beginning).

It is important to identify your early adopters, potential brand ambassadors, and loyal customer, then develop your brands voice to match their day to day, their likes, dislikes, and what matters to them.


Step three: Start a dialog on the appropriate platforms.

We here countless times in our interview process, “we NEED to be on Facebook, Twitter, Pinterest, Vimeo, Youtube…. Yes, those are ALL popular websites that people congregate to, but are they the right people for your business?

Once you have identified YOUR appropriate audience and understand their interests, now it is time to identify where they congregate, what they are reading, what websites they frequent.  

Once you know where they are, now you can plan on how to engage with them on a human level by finding out if you can guest blog, contribute a story, or at least comment in an educational and appropriate fashion.


Step four: Be useful, helpful, and relevant.

Make sure what you write/share is educational and helpful to those in the audience listening and reading.  Approximately 75% of any website are spectators and are just there to read, it’s your job to make sure they like what you are offering them.  Don’t just talk about yourself, your business, tweet your specials, and ignore conversations happening about your brand on the web, or worse, customers asking for help.

Remember:  Give (first), and ye’ shall receive!


Step Five: Set goals and put a value on your customer acquisitions. 

In order to justify doing anything related to your business, there has to be some accountability or intrinsic value to where your time, money, and efforts are going.

Understand what the true value of each customer is:

  1. What age do they start buying from us?
  2. How many friends are they going to tell?
  3. How long/how often will they buy from us?
  4. How often and what methods should we use to continue the relationship?

Over all, this equation should give you a lifetime value of a customer and give you an idea of how to properly scale your marketing and advertising efforts to accomplish your personal growth plan. 


Step Six:  Track your efforts.

Unlike marketing and advertising efforts of the past, digital marketing provides analytical tracking and abilities to identify

  1. Who is listening?
  2. Where do they live?
  3. What are their likes and dislikes?
  4. Who are their friends?
  5. How often are they engaging with your business?
  6. What messages are they relating to?
  7. What are their buying habits?
  8. What else are they interested in (potential for spin-off products/services)?
  9. Are their other businesses that they like that you can partner with?
  10. How else can your business relate/help them in the future?

Think about what your looking to accomplish and identify key questions for your business.  

In conclusion:

Take your time identifying what is the core of your business.  Once these steps have been taken, you will begin to see your marketing efforts beginning to get attention.  This will help your company grow to the vision you had when you first started down your journey.

Need Help With Your Next Successful Marketing Strategy:
Contact Us For a Free Consultation

Read More

How To Grow Traffic To Your Website Through Proper SEO

SEO-Best-Practices

Search engines are designed to sift through the noise and present the best results for their consumers, based upon the words they choose to search with.

What do these search engines want? Fresh, useful, non-spammy content that most appropriately fits what the user is looking for.

If your content is old, boring, or highly syndicated, Google is no longer your friend. Pages taking forever to load? You are likely getting penalized on search without even knowing it.

Paying the wrong company to link build can get you deranked in search. We call this the black hole of death, and it’s a long, tough climb to get your brand back out into the light.

SEO can also help to bury a topic if something goes a bit awry. If your brand happens to be similar to one that’s not so kosher, good stories and tactical keywording can push you up above bad buzz.

Our Approach

Search marketing has changed. What used to be acceptable-creating one story and spreading it everywhere-no longer gets you top placement. Consumers are getting savvy to traditional PPC ads, and being their first choice requires creativity that most businesses find it hard to keep up with.

Mobile search and social media have established themselves as a critical factor in search ranking and SEO strategy. Your Klout score, your activity on Twitter, Pinterest, Instagram, Facebook following-all of these components are not part of the search algorithm, and each brand or business must understand how to utilize them in the most effective manner possible.

How do you do that? You must be likeable, engaging, and focus on relationships, not simply spewing specials and announcements. When selecting a digital marketing agency, make sure to choose a team that understands how to make your brand search and people-friendly.

Our team has hands-on experience in multiple industries, including Education, Retail/eCommerce, Financial Services, Real Estate, Food, Wine and Spirits, as well as Hospitality and Travel.

Our highly skilled SEO experts not only know how to keep your hat ‘white’, they know how to succeed in building quality links and ranking. They have years of experience in making brands and businesses Google friendly, and can help you stand tall above your competition.

We Can Help Your Brand Get Found

Read More