Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.
Today, branding is more than just a unique design on a bottle. Millennials, Generation X, Baby Boomers, regardless of what age group your customers fit in, they all want more than just a pretty bottle, they want a story.
BUYERS today are more educated, aware, and eager to learn about what they are buying and making decisions not only before they visit the store, but are even researching your brand while at the store on their mobile devices.
It is more and more important that your business is developing more than just promotional materials and ads, but creating conversations along with content that benefits the consumer.
This article shares how you can create a lasting, successful branding campaign
Anyone can tell a story, but it is a rare few that know how to tell it well. This article will discuss the basis Of Content Marketing Strategies:
It is understood that “you need to sell where the customers are.”
Many feel that customers won’t buy unless they have the opportunity to touch, taste, smell…basically go through all of their senses in order to make a decision to purchase your product.
This is usually the point when reality begins to kick in.
With much success participating in “The Steve Harvey Show,” “The Original Kings of Comedy,” “Ice Age” and currently hosting the game show “Who Wants to be A Millionaire” and doing his live stand-up performances and charitable work, Cedric Kyles now makes time to review pitches and invest in select tech startups.
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