Is your website attracting customers to your business?

Does your current business website receive thousands of page views a month?  Is it capturing more email sign ups than you can handle? Is your website ranking at the top of every major search engine for more than three relevant keywords?  If you answered yes to all three of these questions, you can move on to the next article.

For the rest of us, this article may be helpful improve your website to attract more customers.

Help buyers learn about your brand

Over the years, our team has had many clients come to us expressing one of the following statements regarding their current business website:

  1. It’s broken on mobile, but looks fine on my laptop. How do I fix it?
  2. We had it built in flash. That still works, right?
  3. My website is just a business card-my clients can find it, but no one else.
  4. I had a website made, but I haven’t updated it for a long time.
  5. I think our website was hacked?
  6. We have a blog. Should I use it?
  7. The developer that worked on it left with the password, and I can’t get into it anymore.

When wearing many hats as a business owner, it can be difficult to spent your time managing the day to day-operations, accounting, human resources, while occasionally putting our fires or resolving customer service issues.

This kind of legwork can take a lot of time, and if you’re not selling online, your website can take a back seat to other priorities.

However, in a day and age with over 90% of people are researching companies online before they make a buying decision, having a quality web presence is not only a good idea, it is vital to your business.

Built correctly, your website should be easy to manage, easy to update, and a great source for new leads and customers for your business.

A solid web presence should also establish credibility, get your business local and national visibility, and help you stand out from the competition.

Think about this. If you wanted to find a place to eat while visiting a new city, what is the first thing you would do? Where would you look for recommendations?  The internet, or the Yellow Pages? The more important the decision, you can bet your clients are doing their research, diligently.

The challenge is this – if Google doesn’t:  A) know you exist, and B) think your content is actually valid (because your website doesn’t function the way Google wants it to), then your business is just leaving money on the table.

So how can you use your website to attract more customers to your business?

Here Are Five Simple Rules To Improve Your Business Website:

  1. Keep it up to date
  2. Make sure to link back to it from your social media and other web directory sites
  3. Make sure it is submitted to Google and other search engines through webmaster tools
  4. Have an email capture/loyalty/incentive program in place
  5. Blog-regularly!

When thinking about what to write, choose content that’s relevant to your industry. Accolades are fine, but remember to be helpful, educational, and informative to your customers.

At the end of the day, there may be little difference between your skills, and the guy down the street, but if you’re more likeable, knowledgeable, and connected on the web and social, you’ve got a much better chance at their business.

If you would like to receive a free web evaluation, one of our representatives would be happy to give you an idea of what to do to increase your websites value.

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Rebranding Your Product: Are You In Need Of A Change?

rebranding wine spirits

Is Your Product Getting The Attention It Deserves?

Launching a product in the wine and spirits industries is no easy task.  Is your product is not getting the reaction or recognition you expected it to?  If not, it may be time for a rebranding exercise.

Whether you are producing fine wine, a unique spirit, or have created the perfect mixer, you are going to have a challenge.


Why are people going to choose my product?

During the excitement of launching a new product, it can be very difficult to align everything initially.  For many entrepreneurs, the thought of delaying the debut of their product because the branding is not 100% is unthinkable.

Many are fine with “good enough,” and chose to wait to even consider talking about rebranding until the second or third major inventory buy.

You made your product because you saw a need or felt you had a better product than the competition. Unfortunately, that doesn’t always translate into “who” is actually going to buy it and become loyal, repeat customers after launch.


When Is It Right To Consider Rebranding

One sure thing about starting a business is that everyone you talk to will have an opinion:  Why did you do this, I don’t like that, what if you tried this?

We are definitely NOT saying you should listen to all opinions about your product, but when it comes to your buyers, you should be listening.

Here are some questions you may want to ask yourself:

  • What are my customers initial reaction to the story?
  • How do they react to the way the bottle or label looks?
  • Is the story concise with the look and feel of bottle and label?
  • Are buyers/wholesalers eager to pick up my product or is there a good amount of hesitation?
  • Does the bottle require a certain amount of explaining after the initial introduction to potential buyers?
  • Are media outlets excited to try and write about it?
  • How has the overall branding affected or been an issue with the initial launch?

Questions like these should be considered within the first 8 – 14 months after a brand launch.  If the answer to one or more of these questions is negative, then it may be time to consider a re-brand of your product.


Rebranding Your Product

With all of the competition on the shelves, it is more important than ever that your bottle, label, and message is effective, concise, and attractive to your key audience.

Our team helps our clients step by step to through the re-branding process.

We start by making sure everyone is on the same page, simplifying an engaging story that is easy for your team to remember and confidently share with others.

We then start going through the look and feel of your product: is the glass attractive, does the cork or top hold up well in transit and during extensive use.

Once everyone is in agreement with the bottle, we begin “painting” the picture of what makes your brand unique and picture boarding your story to create the face of your product.

Then we go through the fun part:  Making sure your bottle label/artwork depicts your brand story the way you want it to and in the most effective manner.


Is Your Product a Re-Branding Candidate?

If you feel that your story and product is not being received with the kind of enthusiasm you were expecting when you first decided to create your business, our team is available to help discuss your current bottle, message, media engagement, and provide you with our honest opinion.

Contact us and our team will be happy to go over your options with you.


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Adult beverage portfolio selects spirit brand development agency for national launch. Plans made for expansion into international markets. 

tequila marketing agencyFK Interactive has been named as agency of record for DM Spirits, LLC, headquartered in Rochester, New York. The agency will direct brand strategy, creative messaging, media planning and purchasing, as well as social media for the spirit portfolio, with initial focus on Soltado Tequila™. The agency will also provide investor relations, distribution strategy, and ongoing brand development, as the business launches additional line extensions and products.

DM Spirits’ first product is Soltado Tequila™, a hot and spicy serrano pepper and cinnamon infused ultra-premium añejo tequila, made in Juanacatlán, Mexico. Soltado is already garnering rave reviews, and a strong following, with over 18,000 fans on Facebook, and growing interest from the mixology community.

“The dream of every entrepreneur is not only build what you think is a great product, but to have people truly love what you’ve created. Only a few months into the market, feedback on Soltado Tequila™ has been phenomenal. Our goal is to become the international leader in infused ultra-premium tequilas, and to continue to work with and support for small farmers and entrepreneurs around the globe. Our board and management team at DM Spirits are very excited to partner with FK Interactive to provide insight, direction, and a unified message for all of our marketing efforts,” said David Weissman, CEO of DM Spirits, LLC.

“This is an exciting time for DM Spirits and FK, as consumer interest in high quality, globally inspired food and spirits continues to expand. We see tremendous opportunity in connecting the Soltado™ portfolio with both consumers and buyers, and introducing them to an entirely new experience in tequila,” said Cassandra Rosen, president of FK Interactive. “We believe in the brand’s market potential, and are delighted to have been selected to play a key role in growth strategies and raising consumer awareness for this very unique product line.”


DM Spirits, LLC, was founded by entrepreneur, David Weissman, of Rochester, New York. While attending the University of Rochester, Weissman’s passion shifted from finance to entrepreneurship. He was selected for participation in the Kauffman Entrepreneurial Year, a tuition-free, post-graduate program that combines business advice and acumen with the opportunity to start and run your own company.

Instead of creating an iPhone app, a tech product, or a traditional small business, Weissman decided he wanted to make an infused, high quality tequila. After approximately two years of research and development, Weissman’s team produced Soltado Tequila™, a fiery, yet incredibly smooth, ‘kick-in-the-pants’ to traditional tequila. DM Spirits, LLC plans to continue to expand their line of ultra premium infused tequilas, supporting small farms and farmers in Mexico. They are currently developing flavors for both the U.S. and international markets.

To learn more, visit


FK Interactive is a boutique, full-service advertising and public relations agency focused on building lifestyle brands. They accomplish this through integrated strategies, creative storytelling, and developing innovative, buyer-driven marketing campaigns that produce quantifiable results. The agency partners with clients in a variety of industries, including hospitality, wine, spirits, food, and beverage. The agency has offices in Winter Park, Florida.

For interview opportunities, distribution requests, or media inquiries, please contact FK Interactive at


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