Rebranding Your Product: Are You In Need Of A Change?

rebranding wine spirits

Is Your Product Getting The Attention It Deserves?

Launching a product in the wine and spirits industries is no easy task.  Is your product is not getting the reaction or recognition you expected it to?  If not, it may be time for a rebranding exercise.

Whether you are producing fine wine, a unique spirit, or have created the perfect mixer, you are going to have a challenge.

 

Why are people going to choose my product?

During the excitement of launching a new product, it can be very difficult to align everything initially.  For many entrepreneurs, the thought of delaying the debut of their product because the branding is not 100% is unthinkable.

Many are fine with “good enough,” and chose to wait to even consider talking about rebranding until the second or third major inventory buy.

You made your product because you saw a need or felt you had a better product than the competition. Unfortunately, that doesn’t always translate into “who” is actually going to buy it and become loyal, repeat customers after launch.

 

When Is It Right To Consider Rebranding

One sure thing about starting a business is that everyone you talk to will have an opinion:  Why did you do this, I don’t like that, what if you tried this?

We are definitely NOT saying you should listen to all opinions about your product, but when it comes to your buyers, you should be listening.

Here are some questions you may want to ask yourself:

  • What are my customers initial reaction to the story?
  • How do they react to the way the bottle or label looks?
  • Is the story concise with the look and feel of bottle and label?
  • Are buyers/wholesalers eager to pick up my product or is there a good amount of hesitation?
  • Does the bottle require a certain amount of explaining after the initial introduction to potential buyers?
  • Are media outlets excited to try and write about it?
  • How has the overall branding affected or been an issue with the initial launch?

Questions like these should be considered within the first 8 – 14 months after a brand launch.  If the answer to one or more of these questions is negative, then it may be time to consider a re-brand of your product.

 

Rebranding Your Product

With all of the competition on the shelves, it is more important than ever that your bottle, label, and message is effective, concise, and attractive to your key audience.

Our team helps our clients step by step to through the re-branding process.

We start by making sure everyone is on the same page, simplifying an engaging story that is easy for your team to remember and confidently share with others.

We then start going through the look and feel of your product: is the glass attractive, does the cork or top hold up well in transit and during extensive use.

Once everyone is in agreement with the bottle, we begin “painting” the picture of what makes your brand unique and picture boarding your story to create the face of your product.

Then we go through the fun part:  Making sure your bottle label/artwork depicts your brand story the way you want it to and in the most effective manner.

 

Is Your Product a Re-Branding Candidate?

If you feel that your story and product is not being received with the kind of enthusiasm you were expecting when you first decided to create your business, our team is available to help discuss your current bottle, message, media engagement, and provide you with our honest opinion.

Contact us and our team will be happy to go over your options with you.

 

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