Does your current business website receive thousands of page views a month? Is it capturing more email sign ups than you can handle? Is your website ranking at the top of every major search engine for more than three relevant keywords? If you answered yes to all three of these questions, you can move on to the next article.
For the rest of us, this article may be helpful improve your website to attract more customers.
Over the years, our team has had many clients come to us expressing one of the following statements regarding their current business website:
- It’s broken on mobile, but looks fine on my laptop. How do I fix it?
- We had it built in flash. That still works, right?
- My website is just a business card-my clients can find it, but no one else.
- I had a website made, but I haven’t updated it for a long time.
- I think our website was hacked?
- We have a blog. Should I use it?
- The developer that worked on it left with the password, and I can’t get into it anymore.
When wearing many hats as a business owner, it can be difficult to spent your time managing the day to day-operations, accounting, human resources, while occasionally putting our fires or resolving customer service issues.
This kind of legwork can take a lot of time, and if you’re not selling online, your website can take a back seat to other priorities.
However, in a day and age with over 90% of people are researching companies online before they make a buying decision, having a quality web presence is not only a good idea, it is vital to your business.
Built correctly, your website should be easy to manage, easy to update, and a great source for new leads and customers for your business.
A solid web presence should also establish credibility, get your business local and national visibility, and help you stand out from the competition.
Think about this. If you wanted to find a place to eat while visiting a new city, what is the first thing you would do? Where would you look for recommendations? The internet, or the Yellow Pages? The more important the decision, you can bet your clients are doing their research, diligently.
The challenge is this – if Google doesn’t: A) know you exist, and B) think your content is actually valid (because your website doesn’t function the way Google wants it to), then your business is just leaving money on the table.
So how can you use your website to attract more customers to your business?
Here Are Five Simple Rules To Improve Your Business Website:
- Keep it up to date
- Make sure to link back to it from your social media and other web directory sites
- Make sure it is submitted to Google and other search engines through webmaster tools
- Have an email capture/loyalty/incentive program in place
When thinking about what to write, choose content that’s relevant to your industry. Accolades are fine, but remember to be helpful, educational, and informative to your customers.
At the end of the day, there may be little difference between your skills, and the guy down the street, but if you’re more likeable, knowledgeable, and connected on the web and social, you’ve got a much better chance at their business.
If you would like to receive a free web evaluation, one of our representatives would be happy to give you an idea of what to do to increase your websites value.