How To Turn a Twitter Event Into A Lasting Relationship
For many brands, the most important aspect to growing brand awareness and educating potential buyers starts with getting a sample into their hands and mouths.
This is usually accomplished during industry conventions or consumer tasting experiences, but after the show, the demo, or the party, you still need to keep your brand top of mind.
What about all of those that passed by your booth, didn’t turn down that aisle, or forgot who you were? All is not lost! You can still connect, and people can still get to know and love your brand.
Empowering consumers can even help you obtain or increase distribution. We know, because we’ve made it happen.
Everyday, millions of consumers ask questions on social media like:
- What’s the best city for a foodie vacation?
- Where should we eat when we get there?
- What should I make for dinner?
- What is the best cocktail recipe to serve at my party?
- Which wine should I buy?
- Which cheese goes with it?
- Where can I find a unique gift for that someone special?
These, and other lifestyle choices, are asked, researched, and answered all day long in conversations with friends, family, and social connections on Twitter, Facebook, and many other socially engaging websites. Timing is everything, and opportunities are all around you.
Consumers are reaching out. Is your brand part of the conversation?
Old school marketing companies will tell you that there’s no ROI on social media. This simply isn’t true, if you understand how to use it, and measure accurately.
On the web, you can see up-to-the-minute details about how many people retweeted your last hashtag, went to your website, or talked about tasting your brand. (“It was delicious!”) On the web, and in particular on social media, you can engage with them directly. You can be helpful. You can be awesome. A print ad can’t talk back.
Here is an example of analytics from a one hour party on Twitter for Earth Day:
An engaged consumer is a future sale waiting to happen.
Together, our team regularly generates over 40 million impressions for our brand partners, reaching over 400,000+ accounts…that’s just on Twitter. Through proper planning and coordination, events like Twitter Chats and Parties can generate months and even sometimes a years worth of advertising exposure, and the best part is, it is all done during a live conversation.
Consumers want to to hear from you, about you, and share you. Help them do that, in the #1 way they’re communicating – on the web.
Word of mouth has changed, and moved into the digital age. Suzy Homemaker is now Susan Successful, and she is Tweeting, Pinning, and Insta-video’ing about her life. Where does your brand fit into the mix?
Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.
You aren’t alone on the web. The internet is a ‘sandbox’, and friends and brand partners can help you to achieve great success.