Most entrepreneurs and executives know that in order to be successful, they will need to have a plan or strategy.
Whether your business is service or product based, you are going to start off and continue to have the same question:
“How are we going to get people to know about, care, and potentially buy into our business?”
Like all relationships, you’ll need understanding, communication and patience. Businesses must understand the needs of their target audience, and how they fit into their life, before sharing how they can fulfill that need. Unlike paid media or other direct sales channels, social media requires a big-picture mindset, because the goal is to build relationships-not expect an immediate conversion.
Consumers are ready to be empowered as your loyal brand advocates, especially when you are helpful with your content. Instead of spewing about how awesome you are, give them something they can use. When you do that, magic happens. One of our clients, a leading beverage brand, told us that a single social media campaign reached their team goals-for the entire year. The reason: they were helpful, instead of just tooting their own horn.
An effective social media strategy should be focused on sharing news, educating, entertaining, and relationship building. Things like good morning shoutouts, #FollowFriday, and regular social chats can increase exposure by millions each week, build brand awareness, and open doors to sales opportunities. When you are helpful and provide value to your followers, they’ll choose you more often, even if your competition costs less.